The Mobile Shop
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Neon blue, yellow and pink candy hearts surround "VALENTINE'S DAY EVENT" in red font all capital letters.
Neon blue, yellow and pink candy hearts surround "VALENTINE'S DAY EVENT" in red font all capital letters.
Neon blue, yellow and pink candy hearts surround "VALENTINE'S DAY EVENT" in red font all capital letters.
Neon blue, yellow and pink candy hearts surround a silver Galaxy S25 and iPhone 16 on a pink background.
Neon blue, yellow and pink candy hearts surround a silver Galaxy S25 and iPhone 16 on a pink background.
Neon blue, yellow and pink candy hearts surround a silver Galaxy S25 and iPhone 16 on a pink background.
Up to 288,000 points
 
Get an extra 100K points on select phones like iPhone 16e or Galaxy S25 when you add a line.**
Find a store
Neon blue, yellow and pink candy hearts surround a silver Galaxy S25 and iPhone 16 on a pink background.
Neon blue, yellow and pink candy hearts surround a silver Galaxy S25 and iPhone 16 on a pink background.
Neon blue, yellow and pink candy hearts surround a silver Galaxy S25 and iPhone 16 on a pink background.
Up to 288,000 points
 
Get an extra 100K points on select phones like iPhone 16e or Galaxy S25 when you add a line.**
Find a store
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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the best place for PC Optimum members shop mobile
the best place for PC Optimum members shop mobile
the best place for PC Optimum members shop mobile
Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
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Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
Two Mobilists looking at monitor
Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

**A setup service fee may apply (SSF). After applicable Discounts and when you bring your own device. Availability may vary by region. Offers subject to change without notice. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Conditions apply. See in-store for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9